What happened
Atlassian will begin collecting customer metadata and in-app content from Jira, Confluence, and other cloud products by default starting August 17, 2026, to train its AI offerings, Rovo and Rovo Dev. This policy shift affects approximately 300,000 customers, making metadata collection mandatory for Free, Standard, and Premium tiers. Enterprise customers retain default opt-out for both data types. Atlassian will retain collected data for up to seven years, with in-app data removed within 30 days of deletion or opt-out, and models retrained within 90 days.
Why it matters
This policy reversal alters data provenance and compliance for procurement teams and security architects. Mandatory metadata collection for non-Enterprise tiers changes the cost-benefit analysis for data control, potentially requiring migration to higher-priced plans for full opt-out. This follows a broader industry trend of SaaS vendors using customer data for AI training, as seen with GitHub Copilot's updated data policy in March 2026.
