Apple's AI Acquisition Ambitions

Apple's AI Acquisition Ambitions

22 June 2025

Apple is reportedly considering acquiring Perplexity AI for a potential $14 billion, marking its largest acquisition to date. This move signals Apple's intent to bolster its AI capabilities and reduce reliance on Google for search. Perplexity AI, valued at $14 billion, offers AI-driven search technology that could be integrated into Safari and Siri. This acquisition could help Apple develop its own AI-powered search engine amid antitrust concerns surrounding its existing agreement with Google. However, discussions are in early stages, and no offer has been made. Meta also showed interest in Perplexity, highlighting the growing competition for AI talent.

Meta has launched its Oakley smart glasses, expanding its wearable tech line. The Oakley Meta HSTN glasses, built in collaboration with EssilorLuxottica, feature improved battery life, higher resolution video capture (3K), and Meta AI integration. Pre-orders begin July 11th, with prices starting at $399. The glasses include a 12MP camera, open-ear speakers, and a microphone, offering hands-free functionality for calls, texts, and AI assistance.

Honor is preparing to launch a new ultrathin foldable phone, potentially named the Magic V5. Leaks suggest it will feature a Snapdragon 8 Elite processor, 16GB of RAM, and a large battery. The device is expected to be thinner than previous models, with a focus on lightweight design. Apple has also launched its annual Back to School promotion, offering free AirPods or accessories with the purchase of select Mac and iPad models through September 30.

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Published on 22 June 2025
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