Apple is reportedly exploring the acquisition of AI search startup Perplexity AI. Internal discussions have occurred involving key executives, including the head of mergers and acquisitions and the services chief, to evaluate a potential bid. This move signals Apple's intent to strengthen its AI capabilities and talent pool, particularly in AI-driven search technology. Perplexity AI, valued at approximately $14 billion, could provide Apple with a consumer-facing AI search product and enhance its efforts to compete with existing search engines.
The potential acquisition comes as Apple's search deal with Google faces antitrust scrutiny, prompting the company to seek alternatives. Acquiring Perplexity could accelerate Apple's AI development, which has faced delays and modest reception. While discussions are ongoing and may not result in a formal offer, a deal could involve integrating Perplexity into Safari or Siri. However, Perplexity is also reportedly in talks with Samsung, which could complicate matters.
