Firefox integrates Perplexity AI

Mozilla's Firefox browser now includes Perplexity AI as a search option, providing users with conversational, AI-driven answers alongside traditional search results. This integration, which follows positive user feedback from initial trials, allows users to receive cited answers directly within the browser. Perplexity AI offers a different approach to search by synthesising information and providing citations, moving away from presenting a list of links.

The integration is currently available in select markets, with plans to expand to mobile platforms soon. Users in the U.S., U.K. and Germany can access Perplexity AI through the unified search button in the address bar. Mozilla views this move as an experiment to gauge user interest in AI-powered search, potentially paving the way for further AI integrations within Firefox.

This partnership signals a potential shift in the search landscape, with Firefox exploring alternatives to traditional search engines. By offering AI-driven search capabilities, Mozilla aims to provide a more dynamic and integrated browsing experience, directly addressing user queries with concise and customised replies.