Google is enhancing Search and Discover with several updates, including AI-driven features and improved user experience. A key change is the introduction of collapsible ads within search results. This allows users to minimise sponsored results, though the “Sponsored” label remains visible during scrolling. This ensures ads stay noticeable even when collapsed, balancing user control with advertising visibility.
Further updates include AI-powered topic previews in the Discover feed, initially launching in the U.S., South Korea, and India. These previews aim to provide users with a quick understanding of topics before they click, enhancing content discovery. Additionally, Google is introducing new sports updates directly within Search, offering real-time scores and news. These updates aim to provide a more comprehensive and engaging search experience.
These changes reflect Google's ongoing efforts to integrate AI and improve navigation across its platforms. The collapsible ads offer a compromise between user preference and advertising needs, while the AI-driven previews and sports updates enhance content accessibility and engagement.
