What happened
GTMfund introduced a revised distribution framework for AI-era software products. This new approach addresses the observed failure of well-funded startups with strong products to achieve market penetration, indicating a shift in the established methods for product dissemination and market adoption within the artificial intelligence sector.
Why it matters
Procurement and partnership management functions now face increased due diligence requirements when evaluating AI software vendors, as traditional market success indicators may no longer reliably predict product viability or adoption. This introduces an oversight burden on assessing the efficacy of new distribution models and their alignment with operational integration strategies, potentially weakening established vendor selection controls.
