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DeepMind Redefines AI Creativity

24 June 2026By Pulse24 desk
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What happened

Google DeepMind CEO Demis Hassabis asserts AI requires a new form of creativity to achieve scientific breakthroughs, moving beyond current models that extrapolate existing data. He defines "true creativity" as formulating genuinely new concepts, proposing an "Einstein test" for rediscovering relativity given only available evidence. Hassabis suggests this necessitates AI models understanding the physical world, not just text, implying training on human-made visual and auditory creations. He connects imagination to simulation, arguing capabilities that generate advertisements could also help AI understand physical reality, train robots, or analyse cells and molecules, stating these functions are inseparable.

Why it matters

Achieving scientific breakthroughs with AI will increasingly depend on models trained with creative, multi-modal data, blurring the lines between artistic and scientific applications. For research and development teams, this implies a convergence in AI model development, shifting resource allocation towards systems that simulate physical reality. This perspective challenges the traditional segmentation of AI capabilities, suggesting progress in generative art could directly unlock advancements in scientific discovery and robotics. This follows previous discussions on AI tools yielding ambiguous productivity gains, indicating a new pathway for value creation.

Source · semafor.comAI-processed content may differ from the original.
Published 24 June 2026