Google Cloud is aggressively pursuing partnerships with emerging AI companies, aiming to secure their business before they scale significantly. This strategy involves offering comprehensive support and resources to foster innovation and integration within the Google Cloud ecosystem. Google is focused on providing AI, data, and search capabilities to enhance customer experiences.
To achieve this, Google Cloud is evolving its partner program to be more data-driven and aligned with sales objectives. This includes providing partners with transparent performance dashboards and pipeline visibility. The company is also investing in AI-driven tools to improve partner support and discovery.
By prioritising customer outcomes and fostering a strong partner ecosystem, Google Cloud aims to lead in AI-driven cloud solutions. This approach involves co-selling initiatives, service specialisations, and tailored support to help partners differentiate themselves and drive customer value.
