Google has launched an AI-powered feature that enables Search to call local businesses to gather information on behalf of users. This new functionality allows users to request pricing and availability details from multiple businesses with a single query. When searching for services like pet grooming or dry cleaning, users may see an option to 'Have AI check pricing'.
After the user submits a request with details about the service they need, Google's AI calls relevant local businesses to gather information such as pricing, appointment availability and service options. The responses are then consolidated and presented to the user. Businesses can manage their participation in this feature through their Business Profile settings. The feature is rolling out in the US, with higher usage limits for Google AI Pro and AI Ultra subscribers. Google states that the AI identifies itself as an automated system during the call.
