Apple plans to implement AI-driven technology to improve app discoverability within the App Store. The announcement, made at this week's Worldwide Developers Conference (WWDC), signals a move towards smarter app tagging and search functionality. The goal is to help users find relevant apps more efficiently by leveraging AI to understand app features and user needs.
This AI integration promises to refine search results and recommendations, potentially boosting visibility for smaller developers and niche applications. By automating and enhancing the tagging process, Apple aims to create a more intuitive and user-friendly experience, ensuring that apps are matched with the right audience. The rollout of these AI features is expected to impact how developers optimise their app store presence and how users navigate the vast app ecosystem.
