At WWDC 2025, Apple introduced new AI capabilities, focusing on on-device processing and user privacy. The AI models can be accessed directly on the device or through Private Compute, ensuring data remains secure. This integration allows users to generate responses within the Shortcuts app, enhancing automation possibilities.
The on-device approach minimises reliance on cloud-based processing, reducing latency and improving responsiveness. Apple's commitment to privacy means user data is not shared with third parties, addressing growing concerns about AI data security. The AI integration promises to streamline workflows and provide more personalised experiences.
By leveraging on-device AI, Apple aims to differentiate itself in the competitive AI landscape. This strategy aligns with the company's focus on user control and data protection, potentially attracting users wary of cloud-centric AI solutions. The move could also spur developers to create innovative, privacy-focused AI applications within the Apple ecosystem.
