Apple AI Model Access

Apple is set to grant third-party developers access to its AI models, aiming to stimulate new app development and boost device appeal. The iPhone maker plans to unveil a software development kit (SDK) and related frameworks at its Worldwide Developers Conference (WWDC) which starts June 9th. This will enable developers to build AI features using Apple's 'Apple Intelligence' large language models. Initially, access will be given to smaller, on-device models, prioritising speed and privacy, rather than the more powerful cloud-based versions.

This move is part of Apple's broader strategy to become a key player in generative AI, an area where it has been playing catch-up. By opening up its AI models, Apple hopes to foster innovation within its ecosystem and create more compelling applications. This strategy could also provide a financial boost, helping to offset potential revenue losses from regulatory pressures on the App Store. A surge in AI-powered apps could increase subscription revenue, softening the impact of rulings that force Apple to allow developers to bypass its revenue-sharing system.

Apple's existing AI capabilities, branded as 'Apple Intelligence', currently offer features like notification summaries, text editing, and basic image generation. The new initiative will allow developers to integrate foundational AI technology into specific functions or entire applications, potentially unlocking a wave of new and innovative uses for AI on Apple devices.