What happened
Hong Kong's Filmart 2026, Asia's leading content market, features 28 talks on AI, indicating a regional embrace of the technology in screen entertainment. The March 17-20 event covers AI in screenwriting, production workflow streamlining, animation, and pre-visualisation, with only one talk on copyright risks. Google, Alibaba, Midjourney, and Chinese AI startups like Kling, Minimax, ShengShu AI, and TapNow AI participate. Kling AI, launched by Kuaishou in June 2024, reported over 60 million creators and 600 million videos generated by late 2025, showcasing its text-to-video and image-to-video capabilities.
Why it matters
Asia's film industry rapidly integrates AI, driven by market forces and lacking Hollywood's union safeguards. This shift pressures production teams and content creators to adopt new AI tools for workflow efficiency. Kling AI's ability to cut simulation timelines from two months to two weeks demonstrates accelerated production cycles. Procurement teams must prioritise AI solution acquisition; platform engineers will integrate these tools, navigating rapid adoption's technical and operational challenges.
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