What happened
The film industry is rapidly integrating AI, with 90% of French film and audiovisual professionals using AI tools by early 2025, per a CNC survey. AI capabilities now include scriptwriting, generating crowd scenes, and creating digital replicas. This integration is exemplified by the OpenAI and Disney agreement, allowing Disney character use on Sora while granting Disney privileged access to OpenAI's advanced tools.
Why it matters
Job displacement for junior roles, including assistant editors and screenwriters, and voice actors is accelerating as AI tools automate tasks. Procurement teams face decisions on integrating AI for efficiency, while legal architects confront complex intellectual property and authorship questions, particularly concerning European content quotas. This shift creates pressure for regulatory bodies to balance innovation with oversight, risking more lenient policies to avoid falling behind other regions.
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