Meta is reportedly collaborating with Prada to develop AI-powered smart glasses, expanding its wearable tech offerings. This follows the success of the Ray-Ban Meta smart glasses, which have sold two million pairs since their launch in 2023. Meta's partnership with EssilorLuxottica, the parent company of Ray-Ban and Oakley, extends to include Prada, signalling a move towards integrating AI with high fashion.
The new Oakley Meta smart glasses will target athletes with a weather-resistant design, potentially priced higher than the Ray-Ban models at around $360. These glasses will offer features mirroring the Ray-Ban Meta, including photo and video capture, call and text functionality via voice commands, live streaming, and music playback. The integration of AI will enable users to ask questions using a "Hey Meta" voice command. The Prada collaboration aims to bring a high-end fashion element to smart glasses, though details and launch timelines are yet to be announced.
