OpenAI's Enterprise Adoption Surges

OpenAI's ChatGPT Enterprise has seen substantial growth, with usage increasing eightfold year-over-year. Workers are reportedly saving an average of one hour per day using the platform. This growth is attributed to the shift from casual queries to integrated, repeatable processes, as evidenced by a 19-fold increase in the use of structured workflows. The average reasoning token consumption per organisation has increased by approximately 320 times in the past 12 months, suggesting that more intelligent models are being systematically integrated into expanding products and services.

Despite this success, OpenAI faces increasing competition from Google and Anthropic. Google's Gemini 3 and Anthropic's Claude Opus 4.5 have demonstrated strong performance, intensifying the pressure on OpenAI. OpenAI CEO Sam Altman has reportedly declared an internal 'code red,' emphasising the need to focus on improving ChatGPT's core user experience.

Questions remain about the long-term cost sustainability of ChatGPT Enterprise. While OpenAI does not publicly disclose fixed pricing, estimates suggest around £47 per user per month, with a minimum seat requirement, potentially leading to costs exceeding £78,000 annually. Despite the costs, 75% of workers across surveyed enterprises report that using AI at work provides measurable value.