What happened
OpenAI's ChatGPT Enterprise usage has increased eightfold year-over-year, with structured workflow utilisation rising 19-fold. Average reasoning token consumption per organisation grew approximately 320 times in the past 12 months. This platform, estimated at £47 per user per month with a minimum seat requirement, potentially exceeding £78,000 annually, now sees workers saving an average of one hour daily. Competition from Google's Gemini 3 and Anthropic's Claude Opus 4.5 intensifies, prompting an internal 'code red' at OpenAI to enhance user experience.
Why it matters
The substantial increase in systematic integration and token consumption of ChatGPT Enterprise introduces a heightened operational constraint for procurement and platform operators regarding cost management and vendor lock-in. The lack of publicly disclosed fixed pricing and the minimum seat requirement raise due diligence requirements for financial forecasting and contract negotiation. Increased reliance on a single vendor, amidst intensifying competition, also increases exposure for IT security and compliance teams to potential service disruptions or policy changes from a rapidly evolving external provider.
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