OpenAI: ChatGPT 'Code Red'

Sam Altman has declared a 'code red' at OpenAI, signalling an urgent focus on enhancing ChatGPT amidst increasing competition. This initiative aims to improve ChatGPT's personalisation, speed, reliability, and breadth of capabilities. The company is temporarily shelving advertising initiatives, AI agents for health and shopping, and a personal assistant named Pulse to concentrate on ChatGPT.

The renewed focus follows the debut of models like Google's Gemini 3, which has outperformed ChatGPT in certain benchmarks. OpenAI is also facing financial pressures, with significant investments in data centres required to support its AI systems. A new reasoning model is expected to arrive next week, which OpenAI believes will surpass Gemini 3.

Nick Turley, who leads ChatGPT, stated the team is focused on making the assistant more intuitive and personal. OpenAI previously initiated a 'code orange' to address ChatGPT quality, indicating an internal urgency scale.