Intuit Integrates OpenAI for Finance

Intuit Integrates OpenAI for Finance

18 November 2025

Intuit, the financial software company behind TurboTax and Credit Karma, has struck a deal with OpenAI to integrate personal financial data into ChatGPT. Intuit will pay OpenAI to utilise its technology. This collaboration aims to accelerate the development of generative AI applications on Intuit's GenOS platform, enhancing user experiences across its fintech products.

Intuit's financial large language models (LLMs) will be enriched with company data to tackle challenges in tax, accounting, marketing, cash flow, and personal finance. By combining Intuit's GenOS with OpenAI's GPT 3.5 and 4.0, developers can rapidly build secure and personalised AI-powered experiences. This initiative intends to transform financial management for over 100 million customers worldwide.

Intuit's CTO, Marianna Tessel, expressed excitement about working with OpenAI to accelerate innovation and create breakthrough product experiences. OpenAI's COO, Brad Lightcap, highlighted Intuit's understanding of generative AI and their shared commitment to responsible AI development.

Source:ft.com

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Published on 18 November 2025
artificialintelligenceintelligencechatgptopenaiaifinanceintuit
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Intuit Integrates OpenAI for Finance