Amazon's Fire TV has a new AI-powered feature that allows users to jump to specific movie scenes on Prime Video by describing them to Alexa+. This eliminates manual searching and fast-forwarding. Users can describe a memorable moment, character action, or quote, and the system will transport them to that point in the film.
The technology works with thousands of movies on Prime Video, using an index of tens of thousands of scenes. Alexa+ identifies the movie, even without the title being mentioned. It then uses Prime Video's X-Ray metadata, closed-caption transcripts, and visual frame analysis to pinpoint the exact timestamp. Amazon Bedrock, along with large language models like Amazon Nova and Anthropic's Claude, power the process. Amazon plans to expand the library and include TV episodes in the future.
This feature is part of Amazon's push to make entertainment navigation easier on Fire TV. Alexa+ already provides personalised recommendations across streaming platforms and offers information like actor filmographies and soundtrack details.
