Rumble Inc. has agreed to acquire Northern Data AG, a high-performance computing and AI infrastructure provider, in an all-stock deal valued at approximately $767 million. The acquisition will significantly expand Rumble's cloud capabilities, adding around 22,400 Nvidia GPUs, including 20,400 H100 units and 2,000 H200 units, and a globally distributed data centre footprint. Northern Data shareholders will receive 2.0281 newly issued Class A Rumble shares for each Northern Data share. Upon completion of the deal, Northern Data shareholders will own approximately 30.4% of Rumble. Northern Data will be delisted following the completion of the exchange offer.
The acquisition supports Rumble's expansion into new sectors, such as financial services, AI agents, and cloud services. Tether has agreed to become an anchor customer, committing to $150 million in GPU services and $100 million in advertising services. The combined organisation will operate data centre sites across Europe and North America, including Northern Data's Maysville, Georgia location, which is anticipated to deliver up to 180MW of capacity upon completion.
The deal aligns with Rumble's strategy to build a 'Freedom-First' technology ecosystem focused on privacy and independence. The company aims to foster innovation and challenge the dominance of a few large tech companies in the AI infrastructure market. The transaction is expected to close in the second quarter of 2026.
