What happened
AI tools like GolfFix and smart sensors now analyse golf swings from smartphone video and club data, providing instant, data-driven feedback. These systems move beyond simple distance measurements to identify specific swing patterns and areas for improvement. AI-powered grips also measure pressure and swing motion. Christopher Griffin, founder of Mashie Golf Institute, states these tools reduce guesswork and the number of repetitions required for golfers to improve.
Why it matters
Sports tech founders should target niche performance augmentation with AI, focusing on actionable, real-time analysis. Procurement teams in sports academies will prioritise systems delivering specific, measurable improvements over generic tracking. Teams should assume AI's value lies in precise, data-backed insights for performance enhancement, reducing training time and improving feedback quality.
