AI is predicted to significantly transform Thailand's economy, surpassing the impact of mobile technology and previous digital advancements. Kasikorn Business-Technology Group (KBTG) identifies AI as a primary investment theme for the coming decade. The integration of AI is expected to boost Thailand's GDP, with the AI market projected to grow by 28.55% in 2024. This growth is driven by increased adoption of AI technologies across various industries. Thailand has around 300 AI startups that have raised a total of 1.5 billion baht in seed funding, with an AI workforce of roughly 1,000 people in the market.
Thai businesses are rapidly adopting AI to reduce costs, improve efficiency and make smarter decisions. This includes integrating AI into core operations, which helps to reduce costs and set the foundation for long-term resilience and global competitiveness. The government's Digital Thailand Plan and BOI incentives are helping to mitigate these hurdles. Thailand's National AI Action Plan aims to establish the country as the ASEAN hub for AI by 2027. The plan focuses on infrastructure development, research, digital talent cultivation, and creating ethical and legal frameworks for responsible AI use.
Thailand is investing in workforce development to capitalise on AI advancements. The government plans to train 50,000 AI-skilled individuals over five years. Thailand is also aligning AI efforts with sustainability goals through environmental monitoring, disaster response and smart cities. Google’s AI-powered products and solutions are already empowering businesses and individuals, driving innovation and creating economic opportunities. Investments in digital infrastructure, cybersecurity, and AI education are further strengthening Thailand's AI readiness.
