Apple is changing its AI strategy and is now open to acquisitions to accelerate its AI development. CEO Tim Cook has stated the company is significantly increasing its investment in AI and is reallocating staff to AI-focused projects. Apple has already acquired seven companies this year.
While Apple's capital expenditure is increasing, it still lags behind competitors like Google and Meta. Apple's AI approach focuses on integrating AI into its existing product lines with a strong emphasis on user privacy and seamless integration. The company is using its custom silicon and a 'Private Cloud Compute' infrastructure for on-device intelligence.
Apple aims to enhance its devices with AI, viewing it as complementary to existing technology like the iPhone. This strategy involves both internal development and external partnerships, such as integrating ChatGPT into its ecosystem.
