Perplexity is strategically expanding into India, positioning itself to compete with OpenAI in the burgeoning AI landscape. This move aims to capitalise on India's growing AI adoption. Perplexity is actively seeking talent to facilitate this expansion, signalling a commitment to establishing a strong presence in the region.
The company's focus includes simplifying access to information on Indian websites, particularly government portals, which often present challenges due to complex navigation and inconsistent data. By offering a user-friendly search interface, Perplexity hopes to streamline information retrieval for Indian users. This expansion follows discussions between Perplexity's CEO and Indian Prime Minister Narendra Modi regarding AI's potential in India.
Perplexity's entry into the Indian market reflects a broader trend of AI companies targeting regions with high growth potential. While OpenAI currently leads the AI search market, Perplexity is demonstrating significant growth and has captured a notable share. This strategic move underscores Perplexity's ambition to gain ground in the competitive AI arena.
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