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Apple Eyes AI Upgrade

30 June 2025By Pulse24 desk
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Apple is reportedly exploring integrating AI technologies from Anthropic or OpenAI into its Siri platform. This move could significantly revamp Siri, potentially leveraging the advanced large language models (LLMs) of these AI specialists. The decision to consider external AI solutions marks a shift for Apple, which has historically prioritised in-house development.

Integrating Anthropic's or OpenAI's technology could allow Siri to handle more complex queries, understand natural language better, and offer more personalised responses. This could involve using models like ChatGPT or Claude to enhance Siri's conversational abilities and overall functionality. Such a partnership might also provide Apple users with access to cutting-edge AI features without heavily relying on Apple's internal AI development.

If Apple proceeds with this plan, it could have major implications for the AI market, potentially solidifying the position of either Anthropic or OpenAI as a leading provider of AI solutions. It also reflects the increasing competition in the AI assistant space, where companies are vying to offer the most advanced and user-friendly experiences.

Source · bloomberg.comAI-processed content may differ from the original.
Published 30 June 2025