Apple's Siri faces AI hurdles

Apple's Siri faces AI hurdles

8 June 2025

Apple is reportedly facing significant challenges in upgrading Siri, leading to investor anxiety about the company's AI strategy. The iPhone maker has experienced technological roadblocks that have delayed the complete launch of its 'Apple Intelligence' features. These features are expected to enhance user experience across Apple's ecosystem, but the difficulties in refining Siri, a core component of Apple's AI efforts, have raised concerns about Apple's ability to compete effectively in the rapidly evolving AI landscape.

The delays in rolling out Apple Intelligence stem from underlying issues with Siri's architecture and its ability to handle complex queries and integrate seamlessly with other Apple services. This has prompted questions about Apple's long-term vision for AI and its capacity to innovate in this critical area. Investors are closely monitoring how Apple addresses these challenges, as the success of its AI initiatives is seen as crucial for maintaining its competitive edge and driving future growth.

While Apple has invested heavily in AI research and development, the struggles with Siri highlight the complexities of creating truly intelligent and user-friendly AI assistants. The company's ability to overcome these hurdles will be vital in shaping its position in the AI-driven future of technology.

Source:ft.com

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Published on 8 June 2025
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Apple's Siri faces AI hurdles