Apple taps Google AI

Apple taps Google AI

5 November 2025

Apple is reportedly close to finalising a deal with Google to integrate its Gemini AI model into Siri. The agreement would see Apple paying Google approximately $1 billion annually for access to the technology. This partnership aims to enhance Siri's capabilities, with a launch expected next spring.

The Google AI model boasts 1.2 trillion parameters, significantly exceeding the capacity of Apple's current AI systems. It will power key Siri functions like summarisation and planning. Apple intends to use Google's AI as a temporary solution while developing its own advanced models.

Prior to choosing Google, Apple evaluated AI solutions from OpenAI and Anthropic. The collaboration highlights the increasing importance of AI in consumer technology and the potential for partnerships between major tech companies.

AI generated content may differ from the original.

Published on 5 November 2025
applegooglesiriaigemini
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