Tinder is testing a new AI feature that analyses users' camera roll photos to better understand their interests and preferences. The 'Chemistry' feature aims to improve match quality by moving beyond superficial swiping, identifying patterns in users' photos to connect them with like-minded partners. For example, the AI could identify hiking or rock climbing photos and match users with similar outdoor interests.
To use the feature, users must grant Tinder permission to access their camera roll. The AI then analyses the photos, looking at factors such as lighting and composition, to suggest the best profile pictures. Users can review the AI's selections and choose which photos to add to their profile. Tinder says the AI operates entirely on-device and does not share camera roll data.
The move comes as Tinder's parent company, Match Group, seeks to reverse declines in paying users. While the potential benefits are clear, the feature raises privacy concerns, with critics questioning whether the potential benefits justify the privacy trade-offs.
