SoftBank, OpenAI Partner in Japan

SoftBank, OpenAI Partner in Japan

5 November 2025

What happened

SoftBank and OpenAI established SB OAI Japan GK, a joint venture introducing 'Crystal intelligence' for enterprise AI solutions in Japan. This offering integrates OpenAI's technology with SoftBank's implementation support, targeting corporate management integration, productivity enhancement, and task automation. SoftBank will internally deploy Crystal intelligence as a proof-of-concept before its 2026 commercial release to other Japanese firms, having already developed 2.5 million custom GPTs for internal operations.

Why it matters

The introduction of 'Crystal intelligence' and SoftBank's internal deployment of 2.5 million custom GPTs introduces a significant operational constraint by embedding external AI technologies deeply within core business processes. This increases due diligence requirements for IT security and compliance teams regarding data governance, intellectual property, and model integrity, particularly as internal proof-of-concept precedes broader market release. The reliance on a joint venture for implementation support also creates a tightened dependency, potentially impacting operational agility and vendor lock-in considerations for procurement.

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Published on 5 November 2025
aiopenaijapansoftbankenterprisejointventure
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