What happened
Synthesia, previously focused on a dubbing product, has introduced an AI-powered video generation platform. This new tool enables users to create professional-grade videos by inputting a script and selecting an AI avatar, eliminating the need for traditional equipment, actors, or complex editing software. The platform features AI-driven script generation, an intuitive video editor, and a library of pre-designed templates, avatars, and voiceovers. It supports multilingual video creation, with AI avatars capable of speaking in over 140 languages, expanding its application to marketing, education, and corporate communications.
Why it matters
The introduction of AI-generated video content, created without traditional production oversight, introduces a control gap in content authenticity and origin verification. This increases exposure for compliance and brand management teams to potentially unverified or misleading visual content. The capability to generate videos in over 140 languages raises due diligence requirements for ensuring linguistic and cultural accuracy, placing a burden on localisation and legal teams to review AI-generated outputs for adherence to regional standards and brand guidelines.
