Synthesia, initially focused on a niche dubbing product, has strategically shifted its focus to a broader market by developing an AI-powered video tool. This platform enables users across various industries to create professional-grade videos without the need for traditional equipment, actors, or complex editing software. Users can simply input a script and select an AI avatar to generate videos in minutes.
The platform offers a range of features, including AI-driven script generation, an intuitive video editor, and a library of pre-designed templates, avatars, and voiceovers. Synthesia supports multilingual video creation, with AI avatars capable of speaking in over 140 languages. This allows businesses to create consistent messaging across different regions. The shift towards AI video generation reflects a strategic move to address a wider range of applications, including marketing, education, and corporate communications.
