The Prompting Company, a Y Combinator-backed startup, has secured $6.5 million in seed funding to help brands get discovered in AI-driven product recommendations. The company's platform uses Generative Engine Optimisation (GEO) to ensure products are mentioned in AI search responses and agent-driven browsing.
The funding will be used to expand partnerships and strengthen the platform. The Prompting Company is also collaborating with NVIDIA to develop next-generation AI search capabilities. The company's platform hosts approximately 500,000 AI-optimised pages across clients and reports millions of AI-driven visits to customer sites monthly.
The Prompting Company's approach involves mapping questions that AI agents and chatbots ask and generating structured answers that the product believes will be picked up and cited by these LLMs. The company charges a subscription based on prompts tracked and pages hosted.
