What happened
Samsung announced plans to double its AI-enabled device footprint to 800 million by the end of 2026, up from 400 million at the close of 2025. Unveiled at the Galaxy S26 launch, the new smartphones integrate AI features like call screening, advanced photo-editing, and document scanning. Google's Gemini will power multi-action commands, such as booking an Uber from a calendar event. Samsung Electronics Australia mobile experience head Eric Chou stated the goal is to democratise AI features for a wider audience.
Why it matters
This aggressive expansion significantly lowers the barrier to entry for agentic AI features, shifting user expectations for on-device intelligence. Device manufacturers must adapt to AI becoming an accessible, outcome-focused inclusion rather than a niche feature, as Samsung aims to democratise AI. The move also intensifies competitive pressure on other device manufacturers, particularly as Apple is expected to announce its own AI upgrades later this year.
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