Samsung Eyes Diverse AI

Samsung is exploring partnerships with AI companies like OpenAI and Perplexity AI to broaden the AI capabilities within its Galaxy devices. This move aims to diversify its AI offerings beyond its current reliance on Google's Gemini. Samsung plans to integrate Perplexity AI's technology across its devices, potentially making it a default assistant on the Galaxy S26. This includes preloading the Perplexity app, integrating its search features into Samsung's browser, and incorporating the technology into Bixby.

Samsung's strategy reflects a move towards greater independence from Google's services, aligning with a broader industry trend of offering advanced AI features across various device price points. Samsung's collaboration with Google has significantly boosted Google Gemini, with over 70% of Galaxy S25 users actively engaging with AI tools developed through this partnership. Samsung plans to extend Galaxy AI to over 400 million devices by 2025.

Samsung is also investing in on-device AI processing to address privacy concerns while maintaining performance. This involves tailoring AI systems for different devices like smartwatches and foldable phones, processing data locally to meet data privacy regulations without sacrificing speed.