What happened
Composer Anirudh Ravichander used AI to recreate late singer Malaysia Vasudevan's voice for the film Vettaiyan, sparking debate. Ravichander stated AI is advanced, useful, and will play a major future role if used responsibly and creatively. Director Hemanth Madhukar affirmed AI's unavoidable presence in filmmaking but stressed selective application, noting the human brain's continued importance. This usage highlights AI's growing capability in creative industries, particularly voice synthesis.
Why it matters
Creative teams face immediate decisions regarding AI integration, balancing innovation against traditional methods and career impacts. Anirudh's application demonstrates AI's current capacity for voice recreation, offering new production mechanisms but raising concerns among musicians about job displacement and composition longevity. Creative directors and producers evaluating AI tools must weigh these capabilities against ethical considerations and potential backlash, as the technology's early stage implies evolving standards and public perception.
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