What happened
Canva reached $4 billion annual revenue as monthly active users grew 20%. AI tool adoption and increased Large Language Model (LLM) referral traffic drove this expansion. Users increasingly access Canva via AI chatbot recommendations instead of traditional search engines. This growth follows the launch of Magic Studio and enterprise-grade AI features. The company maintains profitability while scaling its global user base to over 200 million active monthly participants.
Why it matters
CMOs and growth engineers face a fundamental shift in user acquisition as LLMs replace search engines for tool discovery. Because LLMs recommend Canva for specific creative tasks, referral traffic now bypasses traditional SEO. This $4B revenue milestone proves AI utility converts directly to enterprise-scale growth. It mirrors the eightfold increase in ChatGPT Enterprise usage and Anthropic’s recent enterprise adoption. Therefore, product discovery now depends on LLM training data presence, which creates a structural barrier for non-AI-integrated competitors.
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