Runway, an AI video generation platform, is partnering with Hollywood studios to integrate AI into content creation. Their AI models can simulate physics by analysing 2D video, attracting film studios and robotics companies. Runway's technology enables users to edit real-world footage with AI-generated special effects, potentially transforming how actors' appearances are modified for roles.
Runway's models are improving to the point where they can replicate the movement of the physical world, including light reflection and water behaviour. This is achieved by the models ingesting vast amounts of video data. The company's tools allow for facial animation by mapping human expressions onto animated characters.
With increasing demand for Hollywood-quality visuals from AI, Runway's developments democratise video production, enabling smaller teams to achieve sophisticated results. The AI video market is projected for substantial growth, potentially reaching hundreds of billions of dollars.
