Amazon has upgraded its Seller Assistant, an AI tool designed for third-party sellers, enabling it to proactively manage tasks on their behalf. This represents a significant advancement, allowing sellers to shift from handling every task themselves to collaborating with an intelligent assistant that operates around the clock.
Seller Assistant can now reason, plan, and take actions with the seller's permission, marking a significant evolution from its previous iteration. Powered by Amazon Bedrock, the tool can handle routine operations and complex business strategies, freeing up sellers to focus on innovation and growth. It actively monitors inventory, flags slow-moving products to avoid long-term storage fees, and suggests pricing adjustments or removals. The AI also analyses demand patterns and prepares shipment recommendations to reduce excess inventory and prevent out-of-stock situations. Furthermore, it identifies and helps resolve potential account health issues, such as compliance with product safety regulations.
This enhanced AI promises to save sellers time and money by streamlining inventory management, optimising costs, and ensuring compliance. By leveraging 25 years of data on shopping behaviour, the Seller Assistant offers tailored strategies and insights, empowering sellers to navigate the complexities of the Amazon marketplace more effectively.
