Amazon Intros Lens Live

Amazon has launched Lens Live, a new AI-powered feature within the Amazon Shopping app that allows users to identify and shop for products in real-time using their smartphone camera. Lens Live enhances the existing Amazon Lens by adding a real-time component, enabling continuous scanning and instant product matching.

When users point their camera at an object, Lens Live instantly identifies it using an object detection model and searches for matches within Amazon's catalogue. The feature presents options in a swipeable carousel, with add-to-cart and wishlist buttons for quick purchasing. Lens Live also integrates with Rufus, Amazon's AI shopping assistant, providing product summaries and answering questions. The technology employs a computer vision object-detection model and deep learning to match the customer's view against billions of Amazon products.

Currently available for iOS users in the US, Amazon plans to expand Lens Live to more users in the coming months. Lens Live runs on AWS-managed Amazon OpenSearch and Amazon SageMaker services to deploy machine learning models at scale.