Meta is aggressively expanding its AI capabilities by targeting startups specialising in AI-generated video creation and editing. The company has reportedly engaged in discussions with Pika for potential acquisition or technology licensing. Talks with Higgsfield have ended, and earlier discussions with Runway also failed.
This push aligns with Mark Zuckerberg's vision for 'personal superintelligence' and aims to enhance content generation across Meta's platforms, including social media, smart glasses, and VR. Meta has recently added AI-powered video editing tools to its AI assistant and Instagram's Edits app. To support its AI initiatives, Meta is seeking substantial funding and has been actively recruiting AI talent from competitors. Recent hires include key figures from OpenAI and Apple, with compensation packages reaching up to $200 million.
Meta's strategic AI expansion includes acquiring Scale AI and PlayAI. These moves reflect Meta's commitment to advancing its AI infrastructure and capabilities, despite previous setbacks. The company's efforts to integrate advanced video AI are expected to strengthen its position in entertainment, culture, and personal relationships.
