AI Fuels Software Rivalry

Artificial intelligence is increasingly blurring the lines between front and back-office operations, intensifying the competition between enterprise software giants Salesforce and SAP. Both companies are investing heavily in AI agents to automate tasks and enhance their respective platforms.

Salesforce, traditionally focused on customer relationship management (CRM), is expanding its capabilities with AI-powered tools that reach into back-office functions. SAP, a leader in enterprise resource planning (ERP), is incorporating AI to improve front-end processes. This overlap creates direct competition as both firms vie to offer comprehensive, AI-driven solutions. The focus is shifting towards data clouds and agentic AI, moving beyond traditional application-centric approaches.

Both companies are vying for AI supremacy by integrating AI deeply into their suites and creating AI co-pilots to assist users and automate workflows. The ability of AI to connect and optimise various business functions is setting the stage for a head-to-head battle between these tech titans.