eToro: AI Social Investing

eToro is integrating artificial intelligence to transform social investing through AI-powered tools and a public API. This initiative aims to democratise investment by providing retail traders with sophisticated capabilities previously exclusive to quantitative hedge funds.

The platform is launching a suite of AI tools, initially available to Popular Investors, that will enable the creation of a community-built marketplace for investing. These tools include the Model Context Protocol (MCP), agent-based services, and customisable dashboards, offering access to eToro's trading infrastructure and data. eToro is also introducing Tori, an AI companion designed to provide personalised insights, answer questions, and guide users through the platform.

Furthermore, eToro has launched seven Alpha Portfolios, AI-powered strategies built using proprietary retail trading data. Following the acquisition of BullAware, eToro aims to lead in AI-driven retail investing, creating an open environment for users to build and utilise advanced trading tools.