The traditional browser experience is evolving into an AI-driven agent, shifting from link-based navigation to task completion. Instead of manually searching and clicking through multiple pages, users will delegate tasks to AI agents capable of understanding and acting on web content. These agents can automate activities such as filling forms, making reservations, extracting data, and summarising information.
This new paradigm leverages AI to proactively recommend content, anticipate user needs, and optimise browsing based on behaviour and preferences. Several companies are developing AI-native browsers, including OpenAI, which integrates its Operator AI agent into its browser. These browsers often use Chromium as a base, layering advanced AI features for enhanced functionality and user experience. The integration of AI into browsers aims to create a more efficient, personalised, and assistant-like experience, potentially disrupting the established browser market.
