Daydream, led by e-commerce expert Julie Bornstein, has launched an AI chatbot designed to enhance the fashion shopping experience. The AI assistant aims to simplify product discovery and provide personalised recommendations.
The chatbot leverages advanced natural language processing to understand user queries and preferences. It can answer specific questions about clothing items, suggest outfits, and compare products across different retailers. Daydream's goal is to create a more intuitive and efficient way for consumers to find what they're looking for in the crowded online fashion market.
By focusing on fashion, Daydream is carving out a niche in the competitive AI shopping assistant space. The company plans to continuously improve the chatbot's capabilities by incorporating user feedback and expanding its knowledge base of fashion trends and products.
