Apple is under pressure to comply with the Digital Markets Act (DMA) or face escalating financial penalties. The tech giant must make concessions to adhere to the EU's regulations, which aim to create a fairer digital market. Failure to comply could result in substantial levies. The European Commission designated Apple as a gatekeeper under the DMA in relation to iOS, App Store, and Safari on 5 September 2023, and in relation to iPadOS on 29 April 2024.
The DMA imposes obligations on gatekeepers, including ensuring interoperability with third-party hardware and software. The Commission is assisting Apple in detailing the measures needed for enabling interoperability with iOS for third-party connected devices and by streamlining the process put in place by Apple to handle future requests for interoperability with iPhone and iPad devices. Apple has been criticised for not allowing developers to fully inform customers of alternative offers outside the App Store, hindering access to cheaper options. The Commission has ordered Apple to remove these restrictions.
Compliance with the DMA requires Apple to provide access to technical documentation and timely communication on updates to developers. While Apple claims to have invested heavily in meeting the DMA requirements, regulators question the company's 'culture of compliance'. The EU is determined to enforce the DMA to foster a competitive digital environment, and Apple's actions are under close scrutiny.
