Disney is escalating its fight to control how AI utilises its intellectual property, initiating legal action against Midjourney. The entertainment giant aims to establish clear boundaries for AI's use of copyrighted characters like Darth Vader. Disney's legal strategy intends to limit AI companies from exploiting valuable characters, setting a precedent for the industry.
The lawsuit challenges the AI industry's reliance on copyrighted material for training models, asserting that such use infringes upon established copyright laws. Disney's legal team argues that AI companies should not profit from unauthorised reproductions of its properties. The outcome of this case could force AI platforms to retrain their models, implement stricter content filtering, and secure proper licenses for copyrighted content.
If Disney prevails, the lawsuit could redefine fair use in AI-generated content, potentially impacting various sectors from image generation to AI-created video. This legal action highlights the growing tension between Hollywood and the AI industry, as studios seek to protect their intellectual property in the rapidly evolving digital landscape.
