Google Tests 'AI Mode'

Google is experimenting with a redesign of its homepage, potentially replacing the iconic 'I'm Feeling Lucky' button with a new 'AI Mode' feature. This AI Mode, currently being tested with a limited number of users in the US through Google's experimental Labs, offers chatbot-style responses and AI-generated query results. Some users are seeing the 'AI Mode' button directly replacing 'I'm Feeling Lucky', while others find it embedded within the search bar.

This move signals a potential shift in Google's search strategy, pushing AI to the forefront. The 'I'm Feeling Lucky' button has been a staple of Google's homepage since its inception, instantly directing users to the first search result. Replacing it with 'AI Mode' suggests Google's ambition to compete with the likes of OpenAI and Perplexity by offering a more conversational and AI-driven search experience. The company is actively testing different placements for the 'AI Mode' button to optimise user engagement.

While it's unclear if this change will become permanent, it highlights Google's ongoing efforts to integrate AI deeper into its core search functionality. The company is expected to reveal more about its AI plans at the upcoming I/O 2025 event. This test reflects Google's broader strategy to innovate in the search space and maintain its competitive edge in the face of growing competition from AI-powered search alternatives.