Aaru Achieves Unicorn Status

Aaru, an AI synthetic research startup specialising in market research using simulated populations, has secured Series A funding at a $1 billion valuation. The company, founded in 2024, employs multi-agent AI systems to create simulations of human behaviour based on public and proprietary data. This approach allows businesses and political campaigns to predict how specific groups will respond to future events, products, or campaigns.

Aaru's technology replaces traditional methods like surveys and focus groups with AI-powered simulations. The company's AI polling methodology accurately predicted the outcome of the New York Democratic primary last year. Aaru's clients include Accenture, EY, and Interpublic Group. Accenture Song integrates Aaru's Lumen model into its AI products and services.

The Series A round featured multiple valuation tiers. Aaru's technology models entire populations, enabling brands to shape consumer trends in real-time.