Google's AI Mode has gained new agentic capabilities, enabling it to book event tickets and beauty appointments directly within Search. Users can now make complex, conversational requests, such as asking AI Mode to find cheap tickets for a specific concert with preferred seating. The AI will then search multiple websites in real-time, compare prices, and present curated options with direct booking links.
This expansion builds upon previous updates, such as the ability to make restaurant reservations. Google's AI Mode aims to transform Search from a source of information to a digital assistant capable of completing real-world tasks. The feature is currently available to users enrolled in Search Labs in the U.S., with higher usage limits for Google AI Pro and AI Ultra subscribers.
Google is working with partners like Ticketmaster, StubHub, SeatGeek, and Booksy to make the experience possible. This move signifies Google's intent to compete with other AI search tools and provide users with a more comprehensive and autonomous AI assistant.
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