Accenture's workforce: Now 'Reinventors'

Accenture has rebranded its 800,000 employees as 'reinventors' to reflect the company's focus on artificial intelligence. This move is part of a larger reorganisation that started in June, where the company consolidated various units into 'Reinvention Services'.

The consultancy aims to position itself as the primary 'reinvention partner' for businesses navigating the AI landscape. Internally, Accenture is testing a human resources platform where employees are labelled as 'reinventors'.

Accenture's restructuring comes amid fluctuating market conditions, with its market capitalisation declining from over $260 billion post-pandemic to approximately $150 billion due to a slowdown in consulting demand. The company booked $1.5 billion in GenAI deals in one quarter. The reorganisation merges strategy, technology, operations, and creative services into a single AI-powered unit.