Onton Secures $7.5M Funding

Onton, formerly known as Deft, has successfully raised $7.5 million to further develop its AI capabilities. The company provides users with an expansive digital space enhanced by AI-driven image generation. This technology aims to guide consumers, facilitating more efficient purchasing processes.

Onton's platform leverages artificial intelligence to visualise products in various settings, allowing customers to explore options. The recent funding will enable Onton to broaden its AI functionalities and improve user experience, potentially increasing conversion rates for retailers.

This investment reflects growing confidence in AI's capacity to transform online shopping, offering personalised and interactive experiences. Onton's approach addresses a key challenge in e-commerce: helping customers make informed decisions quickly.